UnlockGPU Campaign Action Plan

This is a working document that evolves continuously based on community feedback and campaign developments.

Our campaign operates on multiple fronts, targeting different communities and stakeholders to build momentum for AMD software accountability. Here’s our comprehensive strategy from minimum viable impact to transformational change.

Phase 1: Foundation Building (Now - September 2025)

Core Campaign Activities

🎯 Open Source Community Outreach

Engage ML/AI frameworks communities (PyTorch, TensorFlow, JAX)
Target HPC and scientific computing communities
Reach out to Linux distributions and GPU driver maintainers
Connect with open source advocacy organizations

📈 AMD Shareholder Engagement

Identify and connect with existing institutional AMD shareholders
Reach out to ESG-focused investment funds interested in open standards
Engage retail investor communities (Reddit, Discord, investing forums)
Connect with tech-savvy angel investors and VCs

💻 AMD User Communities

Document pain points in developer forums (Stack Overflow, GitHub, Reddit)
Engage gaming communities frustrated with AMD driver issues
Connect with researchers blocked by ROCm limitations
Build case studies from enterprise users facing vendor lock-in

📊 Evidence Gathering

Collect technical documentation of AMD software failures
Survey developers about their AMD experiences
Document competitive analysis vs NVIDIA ecosystem
Build financial case for why this matters to shareholders

Phase 2: Resolution Filing (October - November 2025)

Minimum Viable Plan

Our baseline commitment: Even with minimal support, we will execute this core plan:

✅ File the Shareholder Resolution

Meet SEC Rule 14a-8 requirements and AMD’s November 28, 2025 deadline
Submit a compelling 500-word resolution demanding software accountability
Ensure proper legal compliance and delivery tracking

✅ Generate Media Attention

Coordinate press release with resolution filing
Pitch tech journalists and financial media
Leverage social media and developer communities
Frame as “developers-turned-investors demanding change”

✅ Vote Mobilization

Create easy voting guides for all AMD shareholders
Target retail investors through online communities
Provide simple instructions for proxy voting

Expected Impact: Even modest support (5-15% of votes) creates public pressure and validates developer concerns, making it harder for AMD to ignore software issues.

Phase 3: Escalation (December 2025 - May 2026)

Support-Dependent Strategy

If we achieve moderate support (15-30% shareholder backing):

🎯 Enhanced Pressure Campaign

Coordinate with institutional investors for joint statements
Organize developer boycotts or public commitments to avoid AMD until fixes
Launch sustained media campaign highlighting AMD’s credibility crisis
Engage analyst community to factor software risk into AMD valuations

If we achieve strong support (30%+ shareholder backing):

🚀 Board-Level Change Strategy

Consider nominating developer-friendly board candidates for 2027
Partner with established activist investors for director nominations
Launch comprehensive governance reform campaign
Push for dedicated Chief Technology Officer or Developer Relations executive

Phase 4: Follow-Through (Post-2026 Meeting)

Accountability and Persistence

Regardless of vote outcome:

Monitor and document AMD’s response to developer concerns
Continue annual shareholder proposals until meaningful change occurs
Build permanent advocacy organization for open GPU software
Share our model with other communities facing similar corporate accountability issues

If successful:

Work with AMD on implementation of approved measures
Help establish promised developer advisory boards or feedback mechanisms
Continue monitoring to ensure commitments are kept

Community-Specific Strategies

Developer Communities

GitHub: Star repos, contribute to issues documenting AMD problems
Reddit: r/MachineLearning, r/AMD, r/LocalLLaMA engagement
Discord/Slack: Join ML/AI community servers, share experiences
Conferences: Present at PyData, OSCON, Linux conferences

Investment Communities

Reddit: r/investing, r/SecurityAnalysis, r/stocks
Twitter/X: FinTech and tech investor hashtags
LinkedIn: Professional investor networks
Institutional: Direct outreach to ESG and tech-focused funds

Technical Communities

Stack Overflow: Answer questions highlighting AMD software limitations
Hacker News: Strategic posting and commenting
Academic: Reach out through university CS departments
Enterprise: Connect through professional networks

Success Metrics

Immediate Goals (by Resolution Filing)

1,000+ developers pledged to vote AMD shares
10+ institutional investors expressing support
Major tech media coverage of the campaign
$1M+ in AMD shares committed to voting with us

Medium-term Goals (by 2026 Meeting)

15%+ shareholder vote in favor of resolution
AMD public commitment to developer advisory board
Sustained tech media coverage of AMD software issues
Other GPU companies proactively addressing similar concerns

Long-term Goals (2-3 years)

Measurable improvement in AMD software reliability
Increased developer adoption of AMD GPUs for AI/ML
Reduced “NVIDIA tax” due to meaningful competition
Our model replicated for other corporate accountability campaigns

How This Scales

Minimum Resources: Even with just our core team, we can file the resolution and generate initial media attention.

Moderate Resources: With community support, we can run sustained pressure campaigns and build lasting accountability mechanisms.

Maximum Resources: With significant investor backing, we can pursue board-level changes and fundamental governance reforms.

The beauty of this approach is that each level of support unlocks additional strategic options while still delivering value at the minimum viable level.

Ready to help execute this plan? Email team@unlockgpu.com or check our detailed resolution filing timeline for specific next steps.